diff --git a/CHANGELOG.md b/CHANGELOG.md
index a61ea0df2..57d4e72e9 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -10,10 +10,12 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 ### Added
 
 - Added pagination parameters (`skip`, `take`) to the endpoint `GET api/v1/admin/user`
+- Added pagination response (`count`) to the endpoint `GET api/v1/admin/user`
 
 ### Changed
 
 - Extended the allocations by ETF holding on the allocations page by the parent ETFs (experimental)
+- Upgraded `countries-and-timezones` from version `3.4.1` to `3.7.2`
 - Upgraded `Nx` from version `20.0.6` to `20.1.2`
 
 ## 2.123.0 - 2024-11-16
diff --git a/apps/api/src/app/admin/admin.service.ts b/apps/api/src/app/admin/admin.service.ts
index a0531c483..4abd47565 100644
--- a/apps/api/src/app/admin/admin.service.ts
+++ b/apps/api/src/app/admin/admin.service.ts
@@ -140,7 +140,7 @@ export class AdminService {
     const [settings, transactionCount, userCount] = await Promise.all([
       this.propertyService.get(),
       this.prismaService.order.count(),
-      this.prismaService.user.count()
+      this.countUsersWithAnalytics()
     ]);
 
     return {
@@ -436,7 +436,12 @@ export class AdminService {
     skip?: number;
     take?: number;
   }): Promise<AdminUsers> {
-    return { users: await this.getUsersWithAnalytics({ skip, take }) };
+    const [count, users] = await Promise.all([
+      this.countUsersWithAnalytics(),
+      this.getUsersWithAnalytics({ skip, take })
+    ]);
+
+    return { count, users };
   }
 
   public async patchAssetProfileData({
@@ -514,6 +519,22 @@ export class AdminService {
     return response;
   }
 
+  private async countUsersWithAnalytics() {
+    let where: Prisma.UserWhereInput;
+
+    if (this.configurationService.get('ENABLE_FEATURE_SUBSCRIPTION')) {
+      where = {
+        NOT: {
+          Analytics: null
+        }
+      };
+    }
+
+    return this.prismaService.user.count({
+      where
+    });
+  }
+
   private getExtendedPrismaClient() {
     Logger.debug('Connect extended prisma client', 'AdminService');
 
diff --git a/apps/client/src/app/services/admin.service.ts b/apps/client/src/app/services/admin.service.ts
index 367c1b432..20cfa8ef8 100644
--- a/apps/client/src/app/services/admin.service.ts
+++ b/apps/client/src/app/services/admin.service.ts
@@ -159,7 +159,7 @@ export class AdminService {
   public fetchUsers() {
     let params = new HttpParams();
 
-    params = params.append('take', 100);
+    params = params.append('take', 30);
 
     return this.http.get<AdminUsers>('/api/v1/admin/user', { params });
   }
diff --git a/libs/common/src/lib/interfaces/admin-users.interface.ts b/libs/common/src/lib/interfaces/admin-users.interface.ts
index 24eb45c85..8fde15e18 100644
--- a/libs/common/src/lib/interfaces/admin-users.interface.ts
+++ b/libs/common/src/lib/interfaces/admin-users.interface.ts
@@ -1,6 +1,7 @@
 import { Role } from '@prisma/client';
 
 export interface AdminUsers {
+  count: number;
   users: {
     accountCount: number;
     country: string;
diff --git a/package-lock.json b/package-lock.json
index e51ca278c..7e1d1cd90 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -60,7 +60,7 @@
         "class-transformer": "0.5.1",
         "class-validator": "0.14.1",
         "color": "4.2.3",
-        "countries-and-timezones": "3.4.1",
+        "countries-and-timezones": "3.7.2",
         "countries-list": "3.1.1",
         "countup.js": "2.8.0",
         "date-fns": "3.6.0",
@@ -15270,9 +15270,9 @@
       }
     },
     "node_modules/countries-and-timezones": {
-      "version": "3.4.1",
-      "resolved": "https://registry.npmjs.org/countries-and-timezones/-/countries-and-timezones-3.4.1.tgz",
-      "integrity": "sha512-INeHGCony4XUUR8iGL/lmt9s1Oi+n+gFHeJAMfbV5hJfYeDOB8JG1oxz5xFQu5oBZoRCJe/87k1Vzue9DoIauA==",
+      "version": "3.7.2",
+      "resolved": "https://registry.npmjs.org/countries-and-timezones/-/countries-and-timezones-3.7.2.tgz",
+      "integrity": "sha512-BHAMt4pKb3U3r/mRfiIlVnDhRd8m6VC20gwCWtpZGZkSsjZmnMDKFnnjWYGWhBmypQAqcQILFJwmEhIgWGVTmw==",
       "license": "MIT",
       "engines": {
         "node": ">=8.x",
diff --git a/package.json b/package.json
index 1be0035b4..c2a6995ad 100644
--- a/package.json
+++ b/package.json
@@ -106,7 +106,7 @@
     "class-transformer": "0.5.1",
     "class-validator": "0.14.1",
     "color": "4.2.3",
-    "countries-and-timezones": "3.4.1",
+    "countries-and-timezones": "3.7.2",
     "countries-list": "3.1.1",
     "countup.js": "2.8.0",
     "date-fns": "3.6.0",