diff --git a/Makefile b/Makefile
index f17d229e..9b8054fa 100755
--- a/Makefile
+++ b/Makefile
@@ -11,7 +11,7 @@ else
 local-files: $(eval BOXMODEL = nevis)
 	@test -e config.local || cp config.example config.local
 	@touch Makefile.local
-	@mkdir -p local/root
+	@mkdir -p local/{root,scripts}
 
 -include config.local
 include make/environment.mk
diff --git a/make/environment.mk b/make/environment.mk
index a983cb2f..bf2f7a31 100644
--- a/make/environment.mk
+++ b/make/environment.mk
@@ -139,6 +139,7 @@ TARGETPREFIX ?= $(BASE_DIR)/root
 SOURCE_DIR   = $(BASE_DIR)/source
 MAKE_DIR     = $(BASE_DIR)/make
 STAGING_DIR  = $(BASE_DIR)/staging
+LOCAL_DIR    = $(BASE_DIR)/local
 IMAGE_DIR    = $(STAGING_DIR)/images
 UPDATE_DIR   = $(STAGING_DIR)/updates
 STATIC_DIR   = $(BASE_DIR)/static/$(BOXARCH)/$(BOXSERIES)
@@ -290,3 +291,8 @@ TUXBOX_TUXWETTER	= plugin-tuxwetter
 # various
 NI_LOGO_STUFF		= ni-logo-stuff
 NI_SMARTHOMEINFO	= ni-neutrino-plugin-smarthomeinfo
+
+# execute local scripts
+define local-script
+	@$(LOCAL_DIR)/scripts/$(1) $(2) $(TARGETPREFIX) $(BUILD_TMP) 2>/dev/null || true
+endef
diff --git a/make/rootfs.mk b/make/rootfs.mk
index 1072515b..fbd6ec1c 100644
--- a/make/rootfs.mk
+++ b/make/rootfs.mk
@@ -181,9 +181,11 @@ get-update-info-hd1:
 	@echo " ============================================================================== "
 
 personalize: | $(TARGETPREFIX)
-	@YOURDIR=$(BASE_DIR)/local/root; \
-	if [ -d $$YOURDIR/ ]; then \
-		cp -a $$YOURDIR/* $(TARGETPREFIX)/; \
+	$(call local-script,$(shell basename $@),start)
+	@LOCAL_ROOT=$(LOCAL_DIR)/root; \
+	if [ $$(ls -A $$LOCAL_ROOT) ]; then \
+		cp -a -v $$LOCAL_ROOT/* $(TARGETPREFIX)/; \
 	fi
+	$(call local-script,$(shell basename $@),stop)
 
 PHONY += $(TARGETPREFIX)/.version $(TARGETPREFIX)/var/etc/update.urls $(BOX)